12 Important Elements Every Home Page Must Have

Difference Between Old & New SEO SMO Process in 2014

On Page SEO - Old Process	On Page SEO - New Process
Traffic and Ranking	User Engagement & Brand Exposure
Aiming for more traffic and higher rankings	Aiming for bigger user engagement and brand exposure.
focusing on organic traffic from search engines	focusing on social media and referral traffic from various websites
Content
Creating titles and headlines for keywords	Creating a catchy headlines and engaging content
Focusing on exact match anchor text	Focusing on keyword diversity
Competing solely in search engines	Competing in industry related blogs
	Writing your own blog
	Managing social media in terms of content publication
Avoiding personal exposure	Being the face of the brand and using authorship markup
OFF Page SEO - Old Process	OFF Page SEO - New Process
LINK BUILDING	LINK EARNING
Adding websites to directories manually	High quality guest blogging in industry trusted sites
Buying Links
Participating in link exchange programs
Scoring Backlinks	Establishing relations
Link for link exchange	link without any conditions
	Offering a link regardless to whether you receive a backlink
Results thanks to technical method	results thanks to content creation
Results are generated based on technical methods	Results are achieved by putting time in content creation
Short term efforts	long term strategy
Focusing on here and now.	Operating in an accordance with long term strategy
Short term actions aimed to trick search engines
SOCIAL MEDIA
Old Process	New Process
KEYWORDS
Focusing on keywords	Using #Tags
Content Distribution	Communication
Publishing content via social media	using social media for communication around content
Article submission sites	Viral exposure
Getting exposure based on article submission sites	Getting viral exposure thanks to great content and people who share it
Commentings for backlinks	Participating in community
Interaction and commenting within community for backlinks	Sharing the experience
	Helping people with the problems they encounter
	Building relations and personal authroity

Revised Google Places Quality Guidelines Updated

Revised Google Places Quality Guidelines Updated:

• Your title should reflect your business’s real-world title.
• In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers.
• Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors.
• Examples of acceptable titles with descriptors (in italics for demonstration purposes) are “Starbucks Downtown” or “Joe’s Pizza Delivery”. Examples that would not be accepted would be “#1 Seattle Plumbing”, “Joe’s Pizza Best Delivery”, or “Joe’s Pizza Restaurant Dallas”.

What is KPI in Google Analytics?

A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.

Website Objective: There are 3 types of Website Objectives are there Generate Leads, Create Awareness or Highlighting Events.

Example 1: 

1 Objective:
Here my website objective or goals is Generate Leads (Email/Contact) for my camera shop.

2. KPI:  Conv.Signups

3. Target: 45/Month

4. Segment: Traffic Sources/Site Tool Used

Example 2: 

1. Objective: Reinforce online/offline advertising

2. KPI: Branded Traffic

3. Target: 5k Visits/Month

4. Segments: Traffic Sources/Converted Visits.

Humming Bird focusing more on 'semantic search’, which means search by queries/context in totality, and not just by keywords alone. So this in simple words means users get what they want in the form of answers.

What are unnatural links?

What are unnatural links?

Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines

Examples of unnatural link patterns which can negatively impact a keywords rankings in the search engine results page:

• Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.
• Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking
• Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
• Using automated programs or services to create links to your site 

Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines:

• Text advertisements that pass PageRank
• Advertorials or native advertising where payment is received for articles that include links that pass PageRank
• Links with optimized anchor text in articles or press releases distributed on other sites. For example:
  There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
• Low-quality directory or bookmark site links
• Links embedded in widgets that are distributed across various sites, for example:

Visitors to this page: 1,472 car insurance

·        Widely distributed links in the footers of various sites

·        Forum comments with optimized links in the post or signature, for example:
Thanks, that’s great info!
- Paul
paul’s pizza san diego pizza best pizza san diego  

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

Source: www.google.com 

Keyword Planner has replaced Keyword Tool

Keyword Planner has replaced Keyword Tool:

More information at 
http://adwords.blogspot.in/2013/05/introducing-keyword-planner-combining.html
https://support.google.com/adwords/answer/3141229