Cost Per Acquisition (CPA)

CPA – Acronym for Cost Per Acquisition (sometimes called Cost Per Action), which is the total cost of an ad campaign divided by the number of conversions. For example, if a campaign cost $100 and resulted in 5 conversions, the CPA is $20 ($100 / 5). It cost $20 to generate one conversion.

B2B

B2B – Stands for "Business to Business.” A business that markets its services or products to other businesses.

B2C

B2C – Stands for "Business to Consumer.” A business that markets its services or products to consumers.

Cost Per Click (CPC)

CPC – Acronym for Cost Per Click, or the amount search engines charge advertisers for every click that sends a searcher to the advertiser’s web site. For an advertiser, CPC is the total cost for each click-through received when its ad is clicked on

Click-Through Rate (CTR)

CTR – Acronym for Click-Through Rate, the number of clicks that an ad gets, divided by the total number of times that ad is displayed or served. (Represented as: total clicks / total impressions for a specific ad = CTR). For example, if an ad has 100 impressions and 6 clicks, the CTR is 6%. The higher the CTR, the more visitors your site is receiving; CTR also factors into you advertiser search engine Quality Score and, therefore, your minimum keyword bids on Tier I engines.

Top 5 Bookmarking Sites List

1) Yahoo Buzz

- Alexa Ranking: 4

2) Twitter*

- Alexa Ranking: 10

3) Digg

- Alexa Ranking: 132

4) StumbleUpon

- Alexa Ranking: 133

5) Reddit

- Alexa Ranking: 150

Top Directories to Submit Your Website

• http://www.dmoz.org/
• http://dir.yahoo.com/
• http://www.lii.org/
• http://www.business.com/
• http://www.ezilon.com/
• http://botw.org/
• http://www.bizweb.com/
• http://www.gimpsy.com/
• http://www.goguides.org/
• http://www.ddir.org/designers/
• http://directory.google.com/
• http://familyfriendlysites.com/
• http://freelinksdirectory.net/
• http://www.illumirate.com/
• http://www.intute.ac.uk/