Yahoo is second most popular search engine portal. This search engine is in fact as important as Google. Users or Peoples search Yahoo for related information, you miss out good traffic if you do not have good ranking in Yahoo search engine results page.
There has been little changed in yahoo's algorithm. Till, no one has properly understood how it works, only few people know how to rank for Yahoo.
As you all know Yahoo has one of the biggest directory, therefore it is in the section of their algorithm, means if you are not in their directory list you have to wait for a long time in order to appear in their SERP's page. Sad? I know.
However, this is not really true. Yahoo ranks website with high inbound links in terms of both quantity and quality links and the criteria's discussed below. Although, Yahoo and Google; they both have the "sandbox" penalty, which sometimes makes it difficult.
How can one optimize their website for Yahoo?
Here are few factors that helps optimize your website for Yahoo.
Title of your website:
Title is the biggest and and the most important ranking factor of Yahoo. Hence, you should have your major keywords in the title.
Relevant Content:
The more relevant content you add to your website, the better ranking you get. One of the best way is to create a “blog” and update the content daily through blogs, blogs are good for relevant content.
Inbound Links:
With Yahoo, inbound links are vital. Do not forget to put the anchor text, as with Yahoo anchor relevancy is very essential. Remember, the quantity of links will not really help, it is the quality links that matters.
Click Popularity:
This must be something you have never heard of. But, this is a part of Yahoo’s algorithm. The more clicks your site gets on Yahoo Search Results Page, the more time of your website getting on top 10. Yes, this is not part of Google’s algorithm and probably something new to you.
Good Luck and feel free to contact me if you have any questions.
Ethical SEO - What Not to Do!
In the real world of Ethical search engine optimization(SEO), the focus is on? black hats?, or the misleading ways some websites use to crack search engine algorithms and find their way up on the search engine results page.
Ethical SEO is just a way for best practices followed in the internet marketing industry. Search engine optimization is the key to achieve top page ranking, which in turn drives high traffic to listed websites in search engine results page. Some of the commonly know black hat methods that should be avoided are keyword stuffing, invisible text, and doorway pages:
Keyword stuffing:
It allows in packing long lists of keywords and nothing else on to the website. The website pages should be backed by solid content and meta tags.
Invisible text:
Many websites put lists of keywords in white text on a white background to attracting more web crawlers/spiders. It is considered unethical and deceptive.
Doorway Pages:
It is basically a ?fake? page that is not visible. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
These methods of scoring high search engine ranking should be avoided by websites. Only ethical SEO practices will earn credibility and long-time business for websites.
Ethical SEO is just a way for best practices followed in the internet marketing industry. Search engine optimization is the key to achieve top page ranking, which in turn drives high traffic to listed websites in search engine results page. Some of the commonly know black hat methods that should be avoided are keyword stuffing, invisible text, and doorway pages:
Keyword stuffing:
It allows in packing long lists of keywords and nothing else on to the website. The website pages should be backed by solid content and meta tags.
Invisible text:
Many websites put lists of keywords in white text on a white background to attracting more web crawlers/spiders. It is considered unethical and deceptive.
Doorway Pages:
It is basically a ?fake? page that is not visible. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
These methods of scoring high search engine ranking should be avoided by websites. Only ethical SEO practices will earn credibility and long-time business for websites.
When does backlinks take effect?
Different Search Engines follow their own approach on how to assign value to a backlink. The values could be based on the quality of the backlink website as well as the competition. As soon as Google Bots detects & assign values to your backlink, you can see the changes in the SERPs results. Older backlinks do carry a more weight than the new ones. To find out of a link is counted, the first place to check is the Google-cache. Its known that good, quality links can affects the SERPs within 48 hours. It clearly indicates how fast your backlinks can take into effect. Backlinks plays an important role for higher search engine rankings.
Backlinks from High PR pages carry a lot more weight than the pages with lower values.
Also, link:www.domainname.com tool from Google is not fully reliable. Do check with external link popularity services such as: http://www.iwebtool.com/backlink_checker.
2007 Web 2.0 Awards
Top 3 Blog Guides:
1.Technorati
www.technorati.com
Monitor your links and reputation through the world’s leading provider of blog information. Find new blogs to read and attempt to get into Technorati’s top blog list!
2. Bloglines
www.bloglines.com
Amass your own collection of blog feeds. Publish your own blog and share your favorite content with others.
3. Findory
www.findory.com
Get your own homepage that shows you what you’re interested in from the blogs and news sources you choose to subscribe to.
Top 3 Bookmarking:
1. Magnolia
www.ma.gnolia.com
Keep track of your favorite online content and quickly see what others have said about a site while you’re still browsing it.
2. Furl | Your Personal Web Site
www.furl.net
Store your favorite corners of the internet and let others discover the cool stuff you’ve found. Comment on the content you find and read what other users are saying about your bookmarks.
3. Clipmarks
www.clipmarks.com
Save the web content that makes you sit up and take notice, not just the webpage you found that content on. Share that content with others in the hope that it will make them think, "wow!" as well!
1.Technorati
www.technorati.com
Monitor your links and reputation through the world’s leading provider of blog information. Find new blogs to read and attempt to get into Technorati’s top blog list!
2. Bloglines
www.bloglines.com
Amass your own collection of blog feeds. Publish your own blog and share your favorite content with others.
3. Findory
www.findory.com
Get your own homepage that shows you what you’re interested in from the blogs and news sources you choose to subscribe to.
Top 3 Bookmarking:
1. Magnolia
www.ma.gnolia.com
Keep track of your favorite online content and quickly see what others have said about a site while you’re still browsing it.
2. Furl | Your Personal Web Site
www.furl.net
Store your favorite corners of the internet and let others discover the cool stuff you’ve found. Comment on the content you find and read what other users are saying about your bookmarks.
3. Clipmarks
www.clipmarks.com
Save the web content that makes you sit up and take notice, not just the webpage you found that content on. Share that content with others in the hope that it will make them think, "wow!" as well!
Advanced Link Building Strategies
Nine Unique methods for building links on the web:
1. Directories
2. Top Competition
3. Link Searches
4. Usurping Competitors' Links
5. Article Writing & Submission
6. Forums & Online Communities
7. Blogging & Comments
8. Press Releases
9. Natural Link Building
1. Directories
2. Top Competition
3. Link Searches
4. Usurping Competitors' Links
5. Article Writing & Submission
6. Forums & Online Communities
7. Blogging & Comments
8. Press Releases
9. Natural Link Building
Ways to design your own website
Before you design your own website, you want to know the list of the basic requirements for designing/hosting a website.
Web Designing
Decide the purpose of your website. Is it for blogging, or for advertising? Is it content-driven or focused on link building? This will provide you a clear idea on the look-and-feel of your website. The points you need to consider are:
* Text
* Layout
* Navigation
* Keyword analysis
Domain Name Registration
You need to have your domain name registered. Alternatively, you can have your website hosted on another domain names. Check out comparative price/services for domain name registration.
Web Hosting
Select a web hosting service that meets your design requirements in 2nd Step. Compare web hosting services, look out for criteria-driven searches, expert reviews, and question-answer processes.
Bandwidth
Space is a major issue in the online space. You need to decide how many pages will your website provide, and how much of host disk space will it occupy? What's your estimated monthly traffic? Also, what web authoring software will you use? Look out for formulas and calculators on search engines.
Web Development
This is a very crucial stage of building the website. After fixing the graphics and content flow, the technical aspects of fixing the HTML, source codes, programming languages need to be done. This has to be followed by testing, validating, and uploading.
Website Promotion
Now that you've developed your site, your next task is to get it indexed. Then you need to submit your site to search engines, like Google, Yahoo, MSN, by following various submission strategies and keyword selection. There are a whole set of rules on search engine optimization (SEO) to draw maximum targeted traffic to your website and earn revenue from it.
Website Maintenance
Last but not the least is maintenance of your website regular updating, links testing, host performance, and traffic analysis.
Web Designing
Decide the purpose of your website. Is it for blogging, or for advertising? Is it content-driven or focused on link building? This will provide you a clear idea on the look-and-feel of your website. The points you need to consider are:
* Text
* Layout
* Navigation
* Keyword analysis
Domain Name Registration
You need to have your domain name registered. Alternatively, you can have your website hosted on another domain names. Check out comparative price/services for domain name registration.
Web Hosting
Select a web hosting service that meets your design requirements in 2nd Step. Compare web hosting services, look out for criteria-driven searches, expert reviews, and question-answer processes.
Bandwidth
Space is a major issue in the online space. You need to decide how many pages will your website provide, and how much of host disk space will it occupy? What's your estimated monthly traffic? Also, what web authoring software will you use? Look out for formulas and calculators on search engines.
Web Development
This is a very crucial stage of building the website. After fixing the graphics and content flow, the technical aspects of fixing the HTML, source codes, programming languages need to be done. This has to be followed by testing, validating, and uploading.
Website Promotion
Now that you've developed your site, your next task is to get it indexed. Then you need to submit your site to search engines, like Google, Yahoo, MSN, by following various submission strategies and keyword selection. There are a whole set of rules on search engine optimization (SEO) to draw maximum targeted traffic to your website and earn revenue from it.
Website Maintenance
Last but not the least is maintenance of your website regular updating, links testing, host performance, and traffic analysis.
How to make the most of the internet?
E-commerce, Online business, Internet marketing, nearly marketplace, these terms obviously sound tired to anyone who uses the net even casually. Yet, the fact remains that opportunities in the e-world are opening by the day. On the net, searchers put their heads together to know how to make the most of the internet.
Without doubt, Online businesses have growing in the virtual world. Some way it generating money for even the service users. Accepted among them are auction, trading, google-pioneered pay per click, greeting cards, transactions, classifields, social networking services, content services, blogging and an endless array of developing businesses.
Many new business models for the web have also developed along the way: Affiliate, advertising, community services, subscription, brokerage. Many websites/web companies are also joining many of these business models. For example, many content driven businesses are combining advertising and subscription models.
Besides many of the B2B and B2C companies, online trading specially in stocks and shares have extremely flourished. The Internet has made distance and currency irrelevant, giving rise to transaction among people you've never met. The Internet has also made it possible for people to exchange skills for a price, starting from hiring the services of programmers to translators to gaming experts.
Without doubt, Online businesses have growing in the virtual world. Some way it generating money for even the service users. Accepted among them are auction, trading, google-pioneered pay per click, greeting cards, transactions, classifields, social networking services, content services, blogging and an endless array of developing businesses.
Many new business models for the web have also developed along the way: Affiliate, advertising, community services, subscription, brokerage. Many websites/web companies are also joining many of these business models. For example, many content driven businesses are combining advertising and subscription models.
Besides many of the B2B and B2C companies, online trading specially in stocks and shares have extremely flourished. The Internet has made distance and currency irrelevant, giving rise to transaction among people you've never met. The Internet has also made it possible for people to exchange skills for a price, starting from hiring the services of programmers to translators to gaming experts.
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