Want to make your site migrations go much smoother?

 Want to make your site migrations go much smoother? Before going live, perform a crawl of your site on Screaming Frog and save it. You now have:

1. All previous URL paths

2. All previous title tags, meta descriptions, H1s etc

3. Insight into previous structured data implementation

4. Site performance benchmarks of the old site

5. A list to recrawl to ensure your redirects are properly implemented

Taking this one step has saved me a lot of headache when doing migrations throughout the years

What is BANT?

BANT is an acronym that stands for “Budget, Authority, Need, Timing.” It provides a simple framework for qualifying prospects in a business-to-business (B2B) sales setting. An organization evaluates whether, and to what degree, a sales prospect meets each of the four criteria.

What is MRR and ARR

MRR - Monthly Recurring Revenue (MRR) is the sum of all subscription revenue expressed as a monthly value. 

ARR - Annual Recurring Revenue (ARR) is the sum of all subscription revenue expressed as an annual value.

What is the difference between Value Prop vs Positioning vs Messaging

There is often confusion between

1. Value Prop
2. Positioning
3. Messaging

Think of it in this order:Value Prop > Positioning > Messaging

• Value Prop = Promise of your service / product
• Positioning = Who it is for (target buyer)
• Messaging = How the target can relate to given a context, time, situation, season etc.

Coke / Pepsi / Thumbs up = Refreshing Cold Drink = Value PropPositioning
==========
Pepsi = All Youth
Coke = All Adults
Thumbs up = The Rugged / off road / sporting type personalityMessaging
=========
It is seasonal and you can see they keep changing this every 1 or 2 years based on what is trending at that time but for the same target specified in "positioning.

My understanding is positioning statement can be descriptive (encompassing the value prop) to set a common understanding for the internal stakeholders. Positioning as such is our clarity on whom we are targeting exactly.

QuickBooks vs NetSuite we can say?

ValueProp for both is financial management software

QB - an easy to use, simple accounting software for SMBs. Eg. Restaurants, small scale businesses.

NS - a comprehensive financial management/ERP software for enterprises. Eg. Manufacturing, Logistics, Healthcare.

Ofcourse, in software, the cost of adding a new product line is relatively less and so there is nothing stopping NetSuite from entering the SMB space. But the market perception differs? 

Source - My Boss.

What makes a great marketer?

For me..
I believe what makes you a great marketer is THE KNOWLEDGE OF YOUR MARKET. I mean I'm a marketer for an SEO tool and I know quite a lot about the SEO industry: what other tools exist in the market, what their strengths and weaknesses are, how people use them, etc. The more I know about our market and our target audience the better I am at promoting our own product in the right places and from the right angles. What if I were offered to promote some dental equipment? With all my years of experience in digital marketing, tons of books I've read, courses I've taken and conferences I attended - I'd be a TERRIBLE marketer for dental equipment, because I know nothing about the industry. So that is my opinion. What's yours?

Alternative to Adwords Keywords Planner

https://searchvolume.io/ - You will get the exact search volume and numbers here.

I am Certified in Content Marketing