Yahoo is second most popular search engine portal. This search engine is in fact as important as Google. Users or Peoples search Yahoo for related information, you miss out good traffic if you do not have good ranking in Yahoo search engine results page.
There has been little changed in yahoo's algorithm. Till, no one has properly understood how it works, only few people know how to rank for Yahoo.
As you all know Yahoo has one of the biggest directory, therefore it is in the section of their algorithm, means if you are not in their directory list you have to wait for a long time in order to appear in their SERP's page. Sad? I know.
However, this is not really true. Yahoo ranks website with high inbound links in terms of both quantity and quality links and the criteria's discussed below. Although, Yahoo and Google; they both have the "sandbox" penalty, which sometimes makes it difficult.
How can one optimize their website for Yahoo?
Here are few factors that helps optimize your website for Yahoo.
Title of your website:
Title is the biggest and and the most important ranking factor of Yahoo. Hence, you should have your major keywords in the title.
Relevant Content:
The more relevant content you add to your website, the better ranking you get. One of the best way is to create a “blog” and update the content daily through blogs, blogs are good for relevant content.
Inbound Links:
With Yahoo, inbound links are vital. Do not forget to put the anchor text, as with Yahoo anchor relevancy is very essential. Remember, the quantity of links will not really help, it is the quality links that matters.
Click Popularity:
This must be something you have never heard of. But, this is a part of Yahoo’s algorithm. The more clicks your site gets on Yahoo Search Results Page, the more time of your website getting on top 10. Yes, this is not part of Google’s algorithm and probably something new to you.
Good Luck and feel free to contact me if you have any questions.
Ethical SEO - What Not to Do!
In the real world of Ethical search engine optimization(SEO), the focus is on? black hats?, or the misleading ways some websites use to crack search engine algorithms and find their way up on the search engine results page.
Ethical SEO is just a way for best practices followed in the internet marketing industry. Search engine optimization is the key to achieve top page ranking, which in turn drives high traffic to listed websites in search engine results page. Some of the commonly know black hat methods that should be avoided are keyword stuffing, invisible text, and doorway pages:
Keyword stuffing:
It allows in packing long lists of keywords and nothing else on to the website. The website pages should be backed by solid content and meta tags.
Invisible text:
Many websites put lists of keywords in white text on a white background to attracting more web crawlers/spiders. It is considered unethical and deceptive.
Doorway Pages:
It is basically a ?fake? page that is not visible. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
These methods of scoring high search engine ranking should be avoided by websites. Only ethical SEO practices will earn credibility and long-time business for websites.
Ethical SEO is just a way for best practices followed in the internet marketing industry. Search engine optimization is the key to achieve top page ranking, which in turn drives high traffic to listed websites in search engine results page. Some of the commonly know black hat methods that should be avoided are keyword stuffing, invisible text, and doorway pages:
Keyword stuffing:
It allows in packing long lists of keywords and nothing else on to the website. The website pages should be backed by solid content and meta tags.
Invisible text:
Many websites put lists of keywords in white text on a white background to attracting more web crawlers/spiders. It is considered unethical and deceptive.
Doorway Pages:
It is basically a ?fake? page that is not visible. It is purely for search engine spiders, and attempts to trick them into indexing the site higher.
These methods of scoring high search engine ranking should be avoided by websites. Only ethical SEO practices will earn credibility and long-time business for websites.
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