What is BANT?

BANT is an acronym that stands for “Budget, Authority, Need, Timing.” It provides a simple framework for qualifying prospects in a business-to-business (B2B) sales setting. An organization evaluates whether, and to what degree, a sales prospect meets each of the four criteria.

What is MRR and ARR

MRR - Monthly Recurring Revenue (MRR) is the sum of all subscription revenue expressed as a monthly value. 

ARR - Annual Recurring Revenue (ARR) is the sum of all subscription revenue expressed as an annual value.


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