What are unnatural links?

What are unnatural links?

Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines

Examples of unnatural link patterns which can negatively impact a keywords rankings in the search engine results page:

• Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link.
• Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking
• Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
• Using automated programs or services to create links to your site 

Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. Here are a few common examples of unnatural links that violate our guidelines:

• Text advertisements that pass PageRank
• Advertorials or native advertising where payment is received for articles that include links that pass PageRank
• Links with optimized anchor text in articles or press releases distributed on other sites. For example:
  There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.
• Low-quality directory or bookmark site links
• Links embedded in widgets that are distributed across various sites, for example:

Visitors to this page: 1,472 car insurance

·        Widely distributed links in the footers of various sites

·        Forum comments with optimized links in the post or signature, for example:
Thanks, that’s great info!
- Paul
paul’s pizza san diego pizza best pizza san diego  

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

Source: www.google.com 

Keyword Planner has replaced Keyword Tool

Keyword Planner has replaced Keyword Tool:

More information at 
http://adwords.blogspot.in/2013/05/introducing-keyword-planner-combining.html
https://support.google.com/adwords/answer/3141229

Types of digital marketing channels | strategies | digital marketing channel types

Digital Marketing Agencies and Types

There are three types of digital marketing agencies they are:

1. Interactive agencies

Interactive agencies may differentiate themselves by offering a mix of web design / web development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space. The digital space is defined as any multimedia-enabled electronic channel that an advertiser's message can be seen or heard from. The 'digital space' translates to the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile). Interactive agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting. Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment.

The recent boost in the interactive agencies can also be attributed to the rising popularity of web-based social networking and community sites. The creation of sites such as Facebook, Twitter, Instagram and YouTube have sparked market interest, as some interactive agencies have started offering personal and corporate community site development as one of their service offerings. It still may be too early to tell how agencies will use this type of marketing to monetize client ROI, but all signs point to online networking as the future of brand marketing and Interactive being the core of Brand's Communication and Marketing Strategy.

Due to the social networking explosion, new types of companies are doing reputation management. This type of agency is especially important if a company needs online damage control. For example, disgruntled customers can quickly and easily damage a company's reputation via social networking site. Reputation management companies help stem the negative information or misinformation that might proliferate in their absence.

2. Search engine agencies

Lately, pay per click (PPC) and search engine optimization (SEO) firms have been classified by some as 'agencies' because they create media and implement media purchases of text based (or image based, in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term 'agency', however with the creation of ads (either text or image) and media purchases, they do technically qualify as advertising agencies.

3. Social media agencies

Social media agencies specialize in promotion of brands in the various social media platforms like blogs, social networking sites, Q&A sites, discussion forums, microblogs etc. The two key services of social media agencies are:

• social media marketing
• online reputation management

Source: en.wikipedia.org

Digital Marketing what is it

An digital advertising agency or digital agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Source: http://en.wikipedia.org