For me..
I believe what makes you a great marketer is THE KNOWLEDGE OF YOUR MARKET. I mean I'm a marketer for an SEO tool and I know quite a lot about the SEO industry: what other tools exist in the market, what their strengths and weaknesses are, how people use them, etc. The more I know about our market and our target audience the better I am at promoting our own product in the right places and from the right angles. What if I were offered to promote some dental equipment? With all my years of experience in digital marketing, tons of books I've read, courses I've taken and conferences I attended - I'd be a TERRIBLE marketer for dental equipment, because I know nothing about the industry. So that is my opinion. What's yours?
I believe what makes you a great marketer is THE KNOWLEDGE OF YOUR MARKET. I mean I'm a marketer for an SEO tool and I know quite a lot about the SEO industry: what other tools exist in the market, what their strengths and weaknesses are, how people use them, etc. The more I know about our market and our target audience the better I am at promoting our own product in the right places and from the right angles. What if I were offered to promote some dental equipment? With all my years of experience in digital marketing, tons of books I've read, courses I've taken and conferences I attended - I'd be a TERRIBLE marketer for dental equipment, because I know nothing about the industry. So that is my opinion. What's yours?
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