Difference Between Old & New SEO SMO Process in 2014

On Page SEO - Old Process	On Page SEO - New Process
Traffic and Ranking	User Engagement & Brand Exposure
Aiming for more traffic and higher rankings	Aiming for bigger user engagement and brand exposure.
focusing on organic traffic from search engines	focusing on social media and referral traffic from various websites
Content
Creating titles and headlines for keywords	Creating a catchy headlines and engaging content
Focusing on exact match anchor text	Focusing on keyword diversity
Competing solely in search engines	Competing in industry related blogs
	Writing your own blog
	Managing social media in terms of content publication
Avoiding personal exposure	Being the face of the brand and using authorship markup
OFF Page SEO - Old Process	OFF Page SEO - New Process
LINK BUILDING	LINK EARNING
Adding websites to directories manually	High quality guest blogging in industry trusted sites
Buying Links
Participating in link exchange programs
Scoring Backlinks	Establishing relations
Link for link exchange	link without any conditions
	Offering a link regardless to whether you receive a backlink
Results thanks to technical method	results thanks to content creation
Results are generated based on technical methods	Results are achieved by putting time in content creation
Short term efforts	long term strategy
Focusing on here and now.	Operating in an accordance with long term strategy
Short term actions aimed to trick search engines
SOCIAL MEDIA
Old Process	New Process
KEYWORDS
Focusing on keywords	Using #Tags
Content Distribution	Communication
Publishing content via social media	using social media for communication around content
Article submission sites	Viral exposure
Getting exposure based on article submission sites	Getting viral exposure thanks to great content and people who share it
Commentings for backlinks	Participating in community
Interaction and commenting within community for backlinks	Sharing the experience
	Helping people with the problems they encounter
	Building relations and personal authroity