A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.
Website Objective: There are 3 types of Website Objectives are there Generate Leads, Create Awareness or Highlighting Events.
Example 1:
1 Objective:
Here my website objective or goals is Generate Leads (Email/Contact) for my camera shop.
2. KPI: Conv.Signups
3. Target: 45/Month
4. Segment: Traffic Sources/Site Tool Used
Example 2:
1. Objective: Reinforce online/offline advertising
2. KPI: Branded Traffic
3. Target: 5k Visits/Month
4. Segments: Traffic Sources/Converted Visits.
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